PwC Embraces Crypto: A New Strategic Era Unfolds
PricewaterhouseCoopers (PwC), a global leader in auditing and consultancy, is doubling down on cryptocurrency services as U.S. regulatory clarity unlocks institutional opportunities. The firm's strategic pivot focuses on stablecoins and tokenization, driven by surging corporate demand.
Paul Griggs, PwC's US CEO, cites the GENIUS Act as a watershed moment—legislation that legitimizes digital payment infrastructures and stablecoin frameworks. This regulatory milestone has transformed crypto from a niche concern to a mainstream priority for enterprise clients.